Search Engine Optimization (SEO)
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.
Successful Search Engine Optimization (SEO) is part science, part art. While there are SEO tools and techniques that are common to most projects, each website presents a unique challenge that must be researched, understood and overcome in order to achieve top rankings over time. Be wary of SEO companies that promise quick results with little work. We first examine each client’s current website and ranking situation, their desired list of key terms for which to rank and the relative strength or weakness of competing websites. This analysis is crucial to determining the time and effort necessary to getting you the SEO rankings worth having.
We fully understand that getting visitors to your site is only valuable if the website maintains its ability to engage and convert the prospect. Many SEO companies ignore the look and feel of their client’s websites in efforts to win SEO positions at any cost. Since Foxtrot Media, Inc. is also a web design and online branding company, we are always careful to balance the efforts of rank with a strong visual presentation, thus adding credibility to your online brand.
Search Engine Marketing (SEM)
Search engine marketing (SEM) is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion.
Google and Yahoo allow anyone to place text ads for specified search terms that you only pay for when clicked. This is a quick and cost-effective way to start drawing qualified traffic to your site. While many companies choose to manage their PPC campaigns in-house, there is tremendous benefit in getting an experienced SEM professional, such as Foxtrot Media, Inc., to choose optimal keywords, create compelling ad copy and conduct the tracking and campaign adjustment. Let us monitor and optimize your online marketing effort!
Social Media
Social media is the hottest topic for internet marketers and for good reason. Sites and services like Linked-in, Facebook, Twitter, Wikipedia, Digg (the list goes on and on) have permanently changed the internet marketing landscape. Taking full advantage of the many opportunities created by social media requires serious planning. Foxtrot Media, Inc. works to educate our clients in understanding the social media landscape, getting started in the more relevant social media communities and creating a strategic plan that identifies the achievable marketing goals. We work within the constraints of each clients’ budget and time frame to make that happen!
Web Analytics
With every website built, we include analytic services powered by Google. These reports provide detailed information about:
- How many people visited your site?
- How did each visitor find your site?
- Where are your visitors from?
- How long was each visitor on your site?
- What keywords were used to find your site?
- What pages they viewed on your site and for how long?
- And much, much more…
In addition to measuring traffic, Google Analytics is a tool used for business research, market research, and result measurement of traditional print advertising campaigns. Once a new advertising campaign is launched, Google Analytics will help estimate how the traffic to your website has changed.